Importance of Personal Selling to Society
Personal selling plays a very important role in the marketing of goods and services. It is an important marketing implement for small businesses, mainly those that sell complex or high-value products and services to other businesses, rather than consumers. The importance of personal selling to businessmen, customers, and society.
Importance to Society
Personal selling plays a very productive role in the economic progress of society. Companies can assume personal selling by hiring sales representatives who visit customers or by contacting customers by telephone or online-based platform. It provides better income and employment opportunities to the unemployed youth of the society.
The more specific benefits of personal selling to society are as follows:
- Converts Latest Demand:
Personal selling converts the most recent demand for effectual demand. It converts latent demand into effective demand. It is through this cycle that the economic activity in the society is fostered, leading to more jobs, more incomes and more products and services. This results in more production and hence leads to an increase in GDP. That is how economic growth is influenced by personal selling.
- Employment Opportunities:
Personal selling offers greater income and employment opportunities to the unemployed youth. It provides an opportunity for unemployed people to work as salespersons for earning income.
- Career Opportunities:
Personal selling provides an attractive career with greater opportunities for advancement and job satisfaction as well as security, respect, variety, interest, and independence to young men and women.
- Mobility of Sales People:
There is a greater degree of mobility in salespeople, which promotes travel and tourism in the country. Travel and tourism in the country get promoted by the mobility of the people from one place to another. Sales talks and presentations can be adjusted according to the situation to suit individual nature, motives, and problems. It increases customers’ faith in the company and its offers.
- Product Standardization:
Personal selling increases product standardization and uniformity in consumption patterns in a diverse society. It ensures uniformity in consumption by selling standardized products. Salesman can provide a detail demonstration and can supervise when the customer is making the actual use of products. Even, salesmanship offers individual services. It can meet the personal expectations of buyers. It leads to customer satisfaction.
- Immediate Feedback:
This is the only market promotion technique that provides immediate feedback. At the end of every call/visit, a salesman can easily judge whether the customer is interested or indented to buy. Similarly, it can make sales promotion tools more effective by personal guidance or conviction. The customer can actively involve with a salesman to solve his doubts and objections.
- Improving Image:
Note that salesmanship can eradicate bad image or misunderstanding by highlighting the company’s achievements and offers. The detailed clarification about the company and its products removes all doubts and misunderstandings. It helps in restoring company image and status in the market.
