Business

Interactive Marketing process on the Internet

Interactive Marketing process on the Internet

Interactive marketing is the process of intranets and extranets and others networks may also be used to enable a multilevel interaction between a company’s marketing, development, and customer support personnel, and its customers and prospective customers.

Interactive marketing process on the Internet: Interactive marketing process on the Internet are given below –

Step – 1: Segment and identify potential customers: It includes initial market research done by reaching relevant groups – WWW servers, list serves, new groups.

Step – 2: Create promotionally, advertising and educational material: Product information and acquiescent products, order falls and questionnaires.

Step – 3: Put the material on a customer on the computer screen:

  1. Push-based marketing: Direct marketing using web broadcasters; newsgroups, list serves, and e-mail.
  2. Pull-based marketing: Indirect marketing or strait marketing.

Step – 4: Interactive with the customer: Dialogue with the customer, interactive discussion among customer about various features offering endorsement testimonials, question, and answer.

Step – 5: Learning from a customer: Incorporating feedback customer in advertising marketing strategy, identifying the market, using experience in new product development.

Step – 6: Online customer service: Fast, friend solutions to Customer problems.