Objectives and Purposes of Business Letter
There are wide varieties of business letters like circular letter, inquiry letter, order letter, collection letter etc. All these letters serve important and multidimensional business purposes. The major purposes or objectives of writing business letters are discussed below:
To exchange information: The main purpose of business letter is to exchange information related to business. Through it, business organizations collect and convey business related information.
To establish business relationship: By exchanging information through business letters, new business relationships can be established with various parties existing relationships can be strengthened.
To make inquiry: Another important objective of writing business letter is to make inquiry about people, product, price etc. With the expansion of business operations of a business, importance of baseness letter is also increasing.
To take rust decision: Taking right decisions require accurate information. Since business letters collect information from reliable sources, executives can take right decision using that information.
To place orders: A common purpose of writing business letter is to place order for goods specifying quality, quality, price, payment method etc.
To create goodwill: Goodwill is an important asset for any business. Businesses can create goodwill by writing letters like order confirmation letter, adjustment grants letter, inquiry letter, reply to inquiry letter etc.
To save time and cost: Saving time and cost of communication is another objective of writing business letter. Posting letter is cheaper and less time consuming than making personal visits.
To expand markets: Through writing various business letters like inquiry letter and circular letter, business organizations can create new market for their products.