Strategic vision: Strategic visions are ideas for the direction and activities of business development. Generally included in a document or statement so all company managers can share the same vision for the company and make decisions according to the shared principals and company mission. A vision reflects management aspirations for the organization and its business providing a panoramic view of “where we are going” and giving specific about its feature business plans. It spells-out long-term business purpose and moods organization identity.
A strategic vision points on an organization in a particular direction and charts a strategic path for it to follow. Managers have three discernible tasks in formic a vision and making it a useful direction setting tool.
- The mission statement a starting point for forming a strategic vision: Coming up with a vision statement that defines what business the company is presently in. it conveys the essence of “who we are, what we do, and where we are now”.
- From mission statement to strategic vision: using the mission statement as a basis for deciding on long-term course making choices about “where we are going” and charting a strategic path for the company to pursue.
- Communicating the strategic vision: Communicating the strategic vision in clear, exciting terms that arouse organization-wide commitment.