Amazon’s free, ad-supported streaming service IMDB TV is getting its own mobile app. The company released the ad to advertisers in a presentation to NewFronts today, where it shared that its over-the-top streaming businesses have merged – Money, IMDB TV, Twitch, Thursday Night Football, Amazon’s News app and more, and live sports – now monthly viewers, increased to more than 120 million. The top business, or Amazon OTT as it is called, will appear on any ad during the live sports Amazon stream through IMDB TV app, Twitch’s game streaming site, Prime Video, its 3P network and Broadcaster applications for Fire TV.
IMDB TV viewership, in particular, has jumped 138% year after year, Amazon noted. The ad-supported service enjoyed by streaming service viewers across the board last year as a result of a similar epidemic is Fox’s Toby, Viacom CBS’s Pluto TV or Roku, something that rivals other free, ad-supported streamers. However, Amazon, like Roku’s Hub, helps IMDB TV with the promise of easy access to its own media devices for sale, free, streaming content.
Today, the result is that Fire TV sees the most use of the IMDB TV app. But over the past several months, the app has become more widely available on Roku launches, Chromecast with Google TV, PlayStation 4 console, Xbox One and Series X devices, LG Smart TV, Nvidia, Sony Android TV and TiVo Android TV devices, Amazon says.
Now it will get its own dedicated mobile application instead of just a small section inside the IMDB app where today the content of the service will be available on smartphones. This new customer app will arrive on both iOS and Android this summer, Amazon said. Amazon also told advertisers about IMDB TV’s current user base, noting that 62% were between the ages of 18 and 49. And they spend an average of 5.5 hours per week on the app.
The upcoming mobile launch was one of several announcements made to Amazon at its Newfronts presentation today. The company has also recorded about its upcoming IMDB TV slate, “Luke Bryan: My Dirt Road Diary,” “Bug Out” and “Untitled Jeff Lewis Project,” as well as scripted publications, “Blessed and Highly Favorite,” “Greek Candy,” “Primo,” “The Fed,” and “The Lamp of Pittsburgh, PA.”