When you think about SaaS, what concepts spring to mind? “Solutions,” “cutting-edge,” “scalable and “creative” are just a few of the overused buzzwords that abound in the tech sphere, with SaaS marketers all over the world seemingly singing from the same hymn book.
Unfortunately, for them, a new study has shown that jargon-heavy content, as well as ambiguous features and advantages, deters buyers and reduces conversions. According to The SaaS Engine, over 57 percent of consumers want to see improvements in website clarity and navigation, implying that technical jargon and overly complicated UX are sending buyers away at the door.
That is not to imply that SaaS marketers are not making an effort: Seventy percent of those polled had made significant changes to their websites, while 33% have updated their content. So, what are they doing wrong, and why are they missing the mark? Nobody is more a slave to fashion than someone is who is trying to resist it, and SaaS marketing is no exception. You must do a comprehensive competitive study actually stands out.
When it comes to clarity and high-converting content, there are three major faults that most SaaS marketers make:
- Not standing out from the crowd
- “Tech speak” is not humanized
- At the proper point of the funnel, they are not tailoring their messaging to prospects’ state of awareness
We will break down what the study says and what you can do to prevent these typical blunders.
Outside, it is a forest. While camouflage is important for survival in the wild, it is all about standing out in the competitive SaaS market. Let us face it: How many SaaS landing pages have you seen that are identical? How often have you heard or read about “new tech-driven solutions that will alter your workflow”?
According to the study, 76 percent of individuals who use SaaS at work are currently on additional platforms or are utilizing existing ones more aggressively than they were last year. In addition, as usual, rising demand brings increased competition, making it more crucial than ever to stand apart. Rather than copying your rivals’ slogans and content, it is time to reach out to your audience with uniqueness, empathy, and startling clarity.