Fiverr Rolls out New Pinterest-Like Personalized Discovery Feature

Fiverr Rolls out New Pinterest-Like Personalized Discovery Feature

Fiverr, a freelance marketplace is launching an interactive Pinterest-like smartphone experience that allows customers to interact with a continuously updated stream of visual material handpicked just for them. 

The new “Inspire” function, according to the business, was created expressly to assist customers to find new projects and freelancers on the marketplace. Users may engage with the material by “liking” it in their feed and saving it to a mood board or list in the app for further reference.

According to Fiverr, the new tool will also assist customers in discovering other services and capabilities that may be useful for their company or project needs. The feed’s content is chosen depending on the users’ most recent searches and purchases.

Users are not just exposed to information that is very personal and relevant to them, but also stuff that might be complimentary to what they have already looked at, according to the business. In a statement, Liron Markus, the vice president of product at Fiverr, stated, “We are thrilled to see what type of inspiration and ideas flow from this new experience and to continue celebrating and appreciating the hard work of outstanding freelancers globally.”

Fiverr Rolls out New Pinterest-Like Personalized Discovery Feature
Fiverr Rolls out New Pinterest-Like Personalized Discovery Feature

This news comes on the heels of Fiverr’s $95 million acquisition of Stoke Talent, a platform that allows businesses to manage their freelance workforce. Stoke’s toolkit includes onboarding options for new freelancers, as well as the ability for employers to pay them through the platform and analyze their total freelance spending. 

Fiverr paid an unknown sum in October for Seattle-based online learning business CreativeLive. Users may attend classes in video, photography, design, business, marketing, and more on CreativeLive, an entrepreneurial learning platform.

Fiverr launched three- and six-month memberships earlier this year, expanding beyond project-based payments. Sellers on Fiverr can use this tool to provide a fixed set of labor each month. The buyer or seller can cancel the membership at any moment and not be charged for the remaining months. Fiverr was launched in Tel Aviv in 2010 and is now located in New York. It is worth $6.3 billion and is listed on the New York Stock Exchange. 

In its most recent fiscal year, Fiverr claims that more than four million clients bought services from freelancers on its site in more than 160 countries. Graphic design, digital marketing, programming, video, and animation are just a few of the skills covered by its marketplace, which spans over 500 categories and 9 verticals.

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