Breaking down the specs of a successful video ad

Breaking down the specs of a successful video ad

Picture the drive you used every day before the COVID-19 epidemic hit – the same route, the same time, and the same old billboards next to the freeway. Your work drive is not about discovering new products or services, so in theory, do not worry about whether you are promoting a dental office, a lawyer or any other billboard. However, when the day comes when your teeth hurt and your insurance no longer covers your old supplier, you can call the number on the billboard after a few visits. This is the effect of billboards.

Digital marketing has left billboards in the dust, making it even easier to reach billions of people online. This does not mean, however, that brands should ignore the principles that billboards operate in the first place.  Over the past five years, I have helped clients implement those policies by running video ads, and for example, a family lawyer in Joliet, Illinois, booked 130 phone calls with $1000 to spend on advertising. Here is how it works from start to finish.

Although many brands have already seen value in video marketing, most still do not know how to create effective videos without hiring an expensive video production company. Remember, the video does not have to be a high-production project; it just needs to get the message to the right audience and provide a way for people to learn more. 

However, when the day comes when your teeth hurt and your insurance no longer covers your old supplier, you can call the number on the billboard after a few visits. This is the effect of billboards. Over the past five years, I have helped clients implement those policies by running video ads, and for example, a family lawyer in Joliet, Illinois, booked 130 phone calls with $1000 to spend on advertising. Here is how it works from start to finish.

Although many brands have already seen value in video marketing, most still do not know how to create effective videos without hiring an expensive video production company. Remember, the video does not have to be a high-production project; it just needs to get the message to the right audience and provide a way for people to learn more. 

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