After Entering Japan, Coupang Continues its International Expansion with Taiwan

After Entering Japan, Coupang Continues its International Expansion with Taiwan

A month after entering Japan, it launched its first international market, Kupang in Taiwan. South Korean e-commerce giant began offering its services in Zhongshan, Taipei City, where it allows people to order items for on-demand delivery between 8am and 11PM through its app, charging a delivery fee of 19 NTD (about 68 cents USD). Kupang is testing its service and will evaluate various models for Taiwan’s supply chain. The selection of items is similar to what is available in Japan – customers can buy food, drinks, daily necessities and pet supplies.

In Taipei, Kupang’s most direct competition is currently Uber Eats and Foodpanda, which distributes from drug stores as well as some retailers, including restaurants. The main difference is that Kupang is currently filling orders directly instead of sending couriers to stores or restaurants. As it expands further into the product segment, it will compete with e-commerce platforms such as Momo and Pishome, both of which deliver 24 hours a day. Its other services include Rocket Fresh for perishable groceries and Kupang Eats for food.

Kupang held a successful initial public offering in March on the New York Stock Exchange. Founded in 2010, Kappang has become a leader in South Korea’s e-commerce market and has gained an international reputation for “out Amazon Amazon” with its supply and speed dollar retention rate (or how often customers return and spend money). Kupang had invested heavily in its own logistics infrastructure when it was launched a decade ago, but now also has partnerships with third-party suppliers in South Korea.

It remains to be seen what kind of complementary model will decide this in the case of Japan and Taiwan. The company has not announced what its next market will be, but it is hiring for lead operations, retail and logistics roles in Singapore. It remains to be seen what kind of complementary model will decide this in the case of Japan and Taiwan. The company has not announced what its next market will be, but it is hiring for lead operations, retail and logistics roles in Singapore. 

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