North Base Media leads $2.7M pre-Series funding in digital media startup Vietcetera

North Base Media leads $2.7M pre-Series funding in digital media startup Vietcetera

Ho Chi Minh City-based Vietcetera, a digital media network originally built for Millennium and Zen-Z, will expand its target demographic after receiving $2.7 million in pre-series funding. The capital was raised in two phases this year under the leadership of media-centric venture firm North Base Media. Other investors included Go-Ventures, Gojek’s corporate venture arm; East Ventures;

Genesia Ventures; Hostel Fund; And Z Venture Capital, a corporate venture branch of Z Holdings, owned by Softbank Group and Never Corporation.

Vietcetera was founded in 2016 by Hao Tran and Guy Truong and now claims 20 million user views per month. Its advertisers include AIA Life Insurance, Google, Facebook, Nestle, MasterCard, Vingroup, and Tiki. Tran told TechCrunch that Vietcetera would monetize “prioritizing the licensing and development of original content.” The network was first created for millennials and Zen-Z viewers who wanted “content that went beyond showbiz, sensational news, and entertainment.”

To serve more groups of readers, Vietcetera will launch a new vertical brand in 2022, focusing on women’s content, real estate, and personal financing. North Base Media was founded in 2013 to support digital media startups in markets where mobile Internet access is growing.

Its other portfolio companies include The News Lens, Atlas Obscura, Rappler, and Mojarra. Vietcetera’s new funding will be used for content including new shows and podcasts, mobile app development, franchise and content licensing, and potential acquisitions. 

Ho Chi Minh City-based Vietcetera, a digital media network originally built for Millennium and Zen-Z, will expand its target demographic after receiving .7 2.7 million in pre-series funding. The capital was raised in two phases this year under the leadership of media-centric venture firm North Base Media.

Genesia Ventures; Hostel Fund; And Z Venture Capital, a corporate venture branch of Z Holdings, owned by Softbank Group and Never Corporation.

Vietcetera was founded in 2016 by Hao Tran and Guy Truong and now claims 20 million user views per month. Its advertisers include AIA Life Insurance, Google, Facebook, Nestle, MasterCard, Vingroup, and Tiki. Tran told TechCrunch that Vietcetera would monetize “prioritizing the licensing and development of original content.” The network was first created for millennials and Zen-Z viewers who wanted “content that went beyond showbiz, sensational news, and entertainment.”

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