On TikTok, Black Creators’ Dance Strike Calls Out Creative Exploitation

On TikTok, Black Creators’ Dance Strike Calls Out Creative Exploitation

There is a new Megan Thee Stallion music video over time for triple digit temperatures. But instead of launching a new viral tic-tac-toe dance for the summer, the social media in the stratosphere was tired of introducing trends with gratitude, inspiring an informal protest among black producers alone. With the release of the video for “Thought Sheet,” some black tick-tack creators began focusing on that exploitation this week, inspiring others to refuse to choreograph a dance to a hit song. The idea behind this movement is that black artists on the platform create an incomplete amount of content and culture – much of which is re-packaged and monetized by popular white creators and cultures.

The choice of song is probably not a coincidence. In this case, the Megan Thee Stallion video is a playful but important piano for essential workers, such as grocers, food service and sanitation workers, – and a shocking remark by a wealthy white organization that exploits their labor without thinking twice. The creators of “Strike” do not leave the platform or even close the app. Instead, the black creators who can usually contribute to the dance for new songs are sitting and pointing out what will happen when they are not around. (Predictable: not much).

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On TikTok, Black Creators’ Dance Strike Calls Out Creative Exploitation

On the Sound page, some video teases choreography but introduces in a statement how the black creator will not have their availability in the app. In other videos, black makers fail to fill in the blanks or laugh at how instructive the lyrics of the song are-Black TikTok still can’t figure it out. Featured danceable “Thought Sheet” may still be Megan Thee Stallone’s biggest hit, but you don’t know it just by looking at Tiktok.

Arriving to comment on the incident, Tiktok praised the black makers as a “critical and lively” part of the community. A spokesperson for TickTock said, “We have deeply valued the experience of Krishna creators on our platform and we are working every day to create a supportive environment for our community and awaken a culture where creators are honored and credited for their creative contributions a spokesman said.

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