Everyone had an opinion when Salesforce introduced its new business video streaming service, Salesforce+, this week. While not all of the feedback was positive, some observers wondered whether there was more to this announcement than meets the eye. If you look closely, you can see that Salesforce is trying to eat into LinkedIn and other SaaS content platforms and publishers with this new project.
The video streaming service might serve as a springboard for a larger content platform in which Salesforce+ partners create their own content and use Salesforce+ infrastructure to help them market to and grow their own customers.
After all, the corporation has done just this with its online markets and industry events, with remarkable success. Salesforce’s most recent quarterly financial report showed a profit of over $6 billion. That comes primarily from selling its sales, marketing, and support products, rather than any form of content creation, but it has plenty of experience putting on Dreamforce, its major annual customer event, as well as smaller events across the world throughout the year.
The video streaming service might serve as a springboard for a larger content platform in which Salesforce+ partners create their own content and use Salesforce+ infrastructure to help them market to and grow their own customers. It comes primarily from the promotion of its gross sales, advertising and service software programs, not the production of any kind of content material, but Dreamforce, in addition to a 12-month small event, must have a lot of expertise in terms of its huge annual buyer occasion. All over the world
Salesforce+ appears to be a massive, ambitious, and expensive content marketing play. According to reports, the company has engaged a huge professional workforce to produce and manage the content, as well as constructing a broadcasting and production studio to produce high-quality shows in-house. It believes that by launching with content from Dreamforce, its highly successful customer conference, which attracts tens of thousands of people each year prior to the pandemic, it will be able to prime the viewing pump and build audience momentum in this way, possibly even using celebrities, as it frequently does at its events. The long-term commercial objectives less defined.