Important Concept of Marketing Management Philosophies
Important Concept of Marketing Management Philosophies are as follows: Production Concept Those companies who believe in this philosophy think that if the goods/services are cheap and…
Marketing
What is MIS?
A marketing information system (MIS) consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing…
The holistic marketing concept
Holistic Marketing The holistic marketing concept looks at marketing as a complex activity and acknowledges that everything matters in marketing. The holistic viewpoint follows that…
Define the Boston Consulting Group Approach of SBU’s
Strategic Business Unit (SBU): A Strategic Business Unit (SBU) is a unit of the company that has a separate mission and objectives and that can…
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