Marketing

Differences between value-based pricing and cost-based pricing are- Advantages and Disadvantages of Value-based Pricing Advantages Increases profits: This method results in the highest possible price…

Products being part of it are all interrelated, their prices being in conjunction with each other. Therefore, the strategy for setting a product’s price often…

The price adjustment strategies relate to all the strategies implemented by an organization that takes into account the differences between customers and rapidly changing. The…

Small companies can use a number of pricing strategies for new products. Some business owners use a cost-plus method for pricing. They calculate production and…

In small business management and marketing, few decisions have as large an impact on success as setting product prices. The prices business sets influence how…

Product Line A product line is a group of product items that can satisfy the same needs and wants, they have more or less similar…

Branding is the marketing strategy used by firms to differentiate their products from similar offerings. It is especially important for small marketers who lack the…

A product diversification strategy is a form of business development. Small businesses that implement the strategy can diversify their product range by modifying existing products…

Service marketing is marketing based on relationship and value. It may be used to market a service or a product. With the increasing prominence of…

Some of the important characteristics of services are as follows:- Perishability: Service is highly perishable and time element has great significance in service marketing. Service…