A market is any space within which trade takes place between buyers and sellers for a well-defined product. This space can be a produce market, a shop, internationally between countries or over the internet. Marketing…

A core concept is one which has a very clear-cut, definite, widely acceptable, relevant, and verifiable to understand the very process of marketing that directs the flow of goods and services from producers to consumers.…

The core functions of marketing are: Marketing Information Management Managing marketing information helps you understand your customers’ needs. You can gather information by reviewing published market research reports, asking your sales team for feedback or…

Customer Value, Satisfaction, and Quality: Customer Value: The difference between the values the customer gains from owning and using a product and the costs of obtaining the product. For example, McDonald’s is a well-known brand…