Foundation of Marketing

A market is any space within which trade takes place between buyers and sellers for a well-defined product. This space can be a produce market,…

A core concept is one which has a very clear-cut, definite, widely acceptable, relevant, and verifiable to understand the very process of marketing that directs…

The core functions of marketing are: Marketing Information Management Managing marketing information helps you understand your customers’ needs. You can gather information by reviewing published…

Customer Value, Satisfaction, and Quality: Customer Value: The difference between the values the customer gains from owning and using a product and the costs of…