Brand loyalty is the positive association customers attach to a specific product or brand. This is a positive feeling of dedication and dedication towards purchasing the same product or service over and over again from…

The overall evaluation of a company’s Strengths, Weaknesses, Opportunities, and Threats are called SWOT analysis. Strengths and Weaknesses Analysis It also called internal environment analysis. It is one thing to discern attractive opportunities and another…

Developing or Designing or Choosing Target Positioning Strategies Positioning is an act of designing the company’s offering and images so that they occupy a meaningful and distinct competitive position in the target market. The positioning…

Differentiating is an act of designing a set of meaningful difference to distinguish the company’s offering from a competitor’s offering. Competitive differentiation is a premeditated positioning approach an organization can carry out to set its…

Markets consist of buyers, and buyers differ in one or more ways. They may differ in their wants, resources, locations, buying attitudes and buying practices. Through market segmentation, companies divide large, heterogeneous markets into, smaller…

Too many marketers fail to define their target markets and positions clearly. They try to have “something for everyone” and end up satisfying ho market well. In contrast, successful marketers define their target markets well…

The levels of Market Segmentation To help a company develop more focused marketing plans, each market is broken down into segments. Each level of a market segment requires different information and a different marketing approach.…

Differentiated, undifferentiated and concentrated Marketing Strategies Segmentation refers to the process of dividing the market of consumers into groups based on one or more shared internal or external characteristics. After the segmentation process is complete,…

Market Positioning is an effort to influence consumer perception of a brand or product relative to the perception of competing brands or products. It is the procedure of establishing and defending a precious position for…

Differentiation allows you to provide superior value to customers at an affordable price, creating a win-win scenario that can boost the overall profitability and viability of your business. Companies have to work on strategies, which…