Marketing

Brand loyalty is the positive association customers attach to a specific product or brand. This is a positive feeling of dedication and dedication towards purchasing…

Advertising communicates with users of a product or service. it is a marketing strategy that involves paying for a product, service or place to promote…

Brand management begins to have complete knowledge of the word “brand. Although “brand management” and “marketing” are often considered synonymous, there is an important distinction…

The overall evaluation of a company’s Strengths, Weaknesses, Opportunities, and Threats are called SWOT analysis. Strengths and Weaknesses Analysis It also called internal environment analysis.…

Developing or Designing or Choosing Target Positioning Strategies Positioning is an act of designing the company’s offering and images so that they occupy a meaningful…

Differentiating is an act of designing a set of meaningful difference to distinguish the company’s offering from a competitor’s offering. Competitive differentiation is a premeditated…

Markets consist of buyers, and buyers differ in one or more ways. They may differ in their wants, resources, locations, buying attitudes and buying practices.…

Too many marketers fail to define their target markets and positions clearly. They try to have “something for everyone” and end up satisfying ho market…

The levels of Market Segmentation To help a company develop more focused marketing plans, each market is broken down into segments. Each level of a…

Differentiated, undifferentiated and concentrated Marketing Strategies Segmentation refers to the process of dividing the market of consumers into groups based on one or more shared…