Brand Loyalty
Marketing

Brand Loyalty

Brand loyalty is the positive association customers attach to a specific product or brand. This is a positive feeling of dedication and dedication towards purchasing…
What is Advertising?
Marketing

What is Advertising?

Advertising communicates with users of a product or service. it is a marketing strategy that involves paying for a product, service or place to promote…
SWAT Analyses for the Positioning Strategies
Marketing

SWAT Analyses for the Positioning Strategies

The overall evaluation of a company’s Strengths, Weaknesses, Opportunities, and Threats are called SWOT analysis. Strengths and Weaknesses Analysis It also called internal environment analysis.…
Developing or Designing Target Positioning Strategies
Marketing

Developing or Designing Target Positioning Strategies

Developing or Designing or Choosing Target Positioning Strategies Positioning is an act of designing the company’s offering and images so that they occupy a meaningful…
Tools for Competitive Differentiation
Marketing

Tools for Competitive Differentiation

Differentiating is an act of designing a set of meaningful difference to distinguish the company’s offering from a competitor’s offering. Competitive differentiation is a premeditated…
Importance of Market Segments
Marketing

Importance of Market Segments

Markets consist of buyers, and buyers differ in one or more ways. They may differ in their wants, resources, locations, buying attitudes and buying practices.…
Market Targeting and Positioning
Marketing

Market Targeting and Positioning

Too many marketers fail to define their target markets and positions clearly. They try to have “something for everyone” and end up satisfying ho market…
Discuss the levels of Market Segmentation
Marketing

Discuss the levels of Market Segmentation

The levels of Market Segmentation To help a company develop more focused marketing plans, each market is broken down into segments. Each level of a…
Differentiated, undifferentiated and concentrated Marketing Strategies
Marketing

Differentiated, undifferentiated and concentrated Marketing Strategies

Differentiated, undifferentiated and concentrated Marketing Strategies Segmentation refers to the process of dividing the market of consumers into groups based on one or more shared…
Market Positioning
Marketing

Market Positioning

Market Positioning is an effort to influence consumer perception of a brand or product relative to the perception of competing brands or products. It is…
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