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Pricing the Products

Loss-leader pricing
Marketing

Loss-leader pricing

A business strategy in which a business offers a product or service at a price that is not profitable for the sake of offering another…
Cost Plus Method
Marketing

Cost Plus Method

Cost Plus Pricing Cost-plus pricing is a pricing method in which selling price of a product is determined by adding a profit margin to the…
Differences between value-based pricing and cost-based pricing
Marketing

Differences between value-based pricing and cost-based pricing

Differences between value-based pricing and cost-based pricing are- Advantages and Disadvantages of Value-based Pricing Advantages Increases profits: This method results in the highest possible price…
5 Product Mix Pricing Strategies
Marketing

5 Product Mix Pricing Strategies

Products being part of it are all interrelated, their prices being in conjunction with each other. Therefore, the strategy for setting a product’s price often…
Price Adjustment Strategies
Marketing

Price Adjustment Strategies

The price adjustment strategies relate to all the strategies implemented by an organization that takes into account the differences between customers and rapidly changing. The…
Pricing Strategies for New Products
Marketing

Pricing Strategies for New Products

Small companies can use a number of pricing strategies for new products. Some business owners use a cost-plus method for pricing. They calculate production and…
Factors to consider when Setting Prices
Marketing

Factors to consider when Setting Prices

In small business management and marketing, few decisions have as large an impact on success as setting product prices. The prices business sets influence how…
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