Marketing
The importance of branding in marketing
Branding is the marketing strategy used by firms to differentiate their products from similar offerings. It is especially important for small marketers who lack the…
Product and Service Classification
Marketing
The strategies about the company’s major branding decision
Branding consists of a set of complex branding decisions. Major brand strategy decisions involve brand positioning, brand name selection, brand sponsorship and brand development. Before…
Marketing
Explain product line and product mix
Product Line A product line is a group of product items that can satisfy the same needs and wants, they have more or less similar…
Marketing
The importance of branding in marketing
Branding is the marketing strategy used by firms to differentiate their products from similar offerings. It is especially important for small marketers who lack the…
Marketing
What do mean by product diversification?
A product diversification strategy is a form of business development. Small businesses that implement the strategy can diversify their product range by modifying existing products…
Marketing
What is service marketing?
Service marketing is marketing based on relationship and value. It may be used to market a service or a product. With the increasing prominence of…
Marketing
What are the fundamental characteristics of services?
Some of the important characteristics of services are as follows:- Perishability: Service is highly perishable and time element has great significance in service marketing. Service…
Marketing
The marketing strategies for service firms
The service marketing mix is also known as an extended marketing mix and is an integral part of a service blueprint design. The service marketing…
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