Business

Scope of communication means normal functioning area of this subject. Since communication is essential in every sphere of human life, its scope is wide and…

Nature of Communication Communication is pervaded in every facet of human life. By crying loudly new-born babies convey the news of their arrival in the…

Product Related Factors Determining Choice of Channels Choice of suitable channel of distribution is an especially vital marketing decision, which affects the performance of an…

Company Characteristics Factors Determining Choice of Channels Company Characteristics: The significant company characteristics affecting the choice of channels of distribution include the financial strength of…

Competitive Factors: The choice of channel is also affected by the channel selected by competitors in the similar industry. If the competitors have chosen an…

Elements of Business Communication Business communication starts with the transmission of information related to business and ends with the feedback from the receiver. The sender…

Business communication is a special branch of general communication. When communication takes place between two or more parties concerning business affairs, it is known as…

Indirect Channels When a manufacturer employs one or more intermediary to move goods from the point of production to the point of consumption, the distribution…

Direct Channel (Zero Level) A direct channel of distribution describes a situation in which the producer sells a product directly to a consumer without the…

Functions of Distribution Channels Distribution is one of the four elements of the marketing mix, the other three being the product, pricing and promotion. Channels…