Business

Ethical consumerism is the idea that consumers should be able to pursue a range of ethical values ​​and policies and pursue a variety of ethical…

Nationalization occurs when the government of a country confiscates the assets of a corporation or organization without paying for the assets. Nationalization usually refers to…

Manufacturing is a product made by hand or by a machine which is a business sale to a customer upon completion. These include all food,…

In modern society entrepreneurial consciousness is high. Every coffee shop is full of young bright minds planning to launch their new start. MIT Technology Review…

Brand management begins to have complete knowledge of the word “brand. Although “brand management” and “marketing” are often considered synonymous, there is an important distinction…

A strategic business unit (SBU) is a unit of the company that has a separate mission and objectives and that can be planned independently from…

Boston Consulting Group Model The Boston Counseling Group (BCG), a leading management consulting firm, developed and popularized the growth-share matrix. Using the Boston Counseling Group…

Creation of Strategic Business Units (SBU) Most companies operate several businesses, Management first step is to identify the key business making up the company. These…

Marketing planning involves deciding on marketing strategies that will help the company attain its overall strategic objectives. A detailed marketing plan is needed for each…

A strategy gap refers to the gap between the current performance of an organization and its desired performance as expressed in its mission, objectives, goals…