Marketing

The service marketing mix is also known as an extended marketing mix and is an integral part of a service blueprint design. The service marketing…

A market is any space within which trade takes place between buyers and sellers for a well-defined product. This space can be a produce market,…

A core concept is one which has a very clear-cut, definite, widely acceptable, relevant, and verifiable to understand the very process of marketing that directs…

The core functions of marketing are: Marketing Information Management Managing marketing information helps you understand your customers’ needs. You can gather information by reviewing published…

Customer Value, Satisfaction, and Quality: Customer Value: The difference between the values the customer gains from owning and using a product and the costs of…

Marketing Environment is the combination of external and internal factors and forces that affect the company’s ability to establish a relationship and serve its customers.…

Environmental factors also play an important role in consumers’ decision process. Those factors are as follows: Social factors: Consumer’s wants, learning, motives etc. are influenced…

The marketing environment represents a mix of the internal and external forces which surround an organization and have an impact on it, especially their ability…

Demography is the study of the characteristics of human populations. Today’s demographic environment shows a changing age structure, shifting family profiles, geographic population shifts, a…

Marketing has acquired an important place for the economic development of the whole country. It has also become a necessity for attaining the object of…