Marketing

The heart of your business success lies in its marketing. Most aspects of your business depend on successful marketing. It will provide you with all…

An entrepreneur is a person who creates something new and assumes the risks and rewards associated with that innovation. S/He gets profit as his reward…

The following are the steps involved in the process of advertising: Step 1 – Briefing The advertiser needs to brief about the product or the…

Advantages of Newspaper Advertising Most paid-circulation papers, both daily and weekly, reach the majority of homes in their primary city or town. Almost every home…

Advantages of Television Advertising Television reaches very large audiences — usually much larger than the audience your local newspaper reaches, and it does so during…

Advantages of Radio Advertising Reach a Large Group of People Just like television, radio advertising has the ability to reach a very large group of…

Marketing starts with research, planning and strategic planning, all leading to the eventual communication of the company’s sales efforts. As small businesses grow, they often move…

Trade-oriented sales promotion programs are directed at the dealer network of the company to motivate them to sell more of the company’s brand than other…

The consumer-oriented promotion tools are aimed at increasing the sales to existing consumers and to attract new customers to the firms. It is also called…

An integrated marketing communication plan uses the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see…