Marketing

Branding is the marketing strategy used by firms to differentiate their products from similar offerings. It is especially important for small marketers who lack the…

Publicity and public relations are frequently wrongfully thought to be one and the same. Truth be told, publicity is only one part of public relations.…

In any marketing plan, there is a clear relationship between marketing promotion and sales. Promotion incorporates not only sales but also advertising, online marketing, direct…

Personal selling is the promotional action conceded out by companies or sellers in which they present their product or service to a prospective customer and…

Branding consists of a set of complex branding decisions. Major brand strategy decisions involve brand positioning, brand name selection, brand sponsorship and brand development. Before…

The following are the difference between promotion and advertising: Promotion: Definition: A Promotion usually involves an immediate incentive for a buyer (intermediate distributor or end consumer).…

Marketing is a broad business function that includes product research and development, merchandising and distribution processes and pricing, as well as communication or promotion. The…

There are five (sometimes six) main aspects of a promotional mix. These are: 1. Advertising Presentation and promotion of ideas, goods, or services by an…

Promotion Promotion refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty. It is one of the four basic elements of…

Eliminating these five common causes of channel conflict can go a long way toward restoring harmony in your organization. Incenting the wrong behaviors  Most sales…