Marketing

Horizontal and vertical marketing conflicts involve disagreements among businesses in a marketing channel. A marketing channel is how a product moves from its manufacturer to…

Value delivery network is a part of the supply chain of a company and includes all its direct participants involved in the production, distribution, marketing…

Marketing intermediaries, also known as middlemen or distribution intermediaries, are an important part of the product distribution channel. Intermediaries are individuals or businesses that make…

Important factors affecting the choice of channels of distribution by the manufacturer are: Considerations Related to Product When a manufacturer selects some channel of distribution…

Marketing channel is related to the ways the services and the products are distributed. The concept of channels in marketing can be applied to promotional…

The term “marketing channels” refers to the path that products take from the point of manufacture to the point of consumer purchase. As such, virtually…

When comes to marketing, business owners often focus their attention on the customer-facing elements, such as advertising content and branding messages. Marketing also includes business-facing…

Manufacturers and consumers are two major components of the market. Intermediaries perform the duty of eliminating the distance between the two. There is no standardized…

A business strategy in which a business offers a product or service at a price that is not profitable for the sake of offering another…

Cost Plus Pricing Cost-plus pricing is a pricing method in which selling price of a product is determined by adding a profit margin to the…