Marketing
Buyer Decision Process
The customer buying process (also called a buying decision process) describes the journey customer goes through before they buy the product. A buying process the…
Consumer Markets and Consumer Buying Behavior
Marketing
Individual differences in innovativeness for a New Product
People differ greatly in their innovativeness to try new products. People can be classified into five adopter categories. They are discussed below. Innovators: Innovators are…
Marketing
How do family and reference groups influence a consumer’s behavior?
The social factors influencing consumer behavior are- a) Family. b) Reference Groups, Family: There are two types of families in the buyer’s life viz. nuclear…
Marketing
Adoption Process for New Products
The adoption process is a series of stages by which a consumer might adopt a new product or service. Whether it be Services or Products,…
Marketing
Psychological factors affecting Consumer Behavior
The psychological factors affecting Consumer Behavior There are four important psychological factors affecting the consumer buying behavior. These are perception, motivation, learning, beliefs, and attitudes.…
Marketing
Importance of Consumer Behavior
Importance of study of consumer behavior can be explained with reference to the points stated as under: Modern Philosophy: It concerns with modern marketing philosophy…