Marketing Environment - QS Study

Elements of Marketing Environment

Elements of Marketing Environment

Subject: Marketing

Marketing Environment is the combination of external and internal factors and forces that affect the company’s ability to establish a relationship and serve its customers. There are two kinds of external marketing environments– micro and…

How environmental factors affecting consumer decision process?

How environmental factors affecting consumer decision process?

Subject: Marketing

Environmental factors also play an important role in consumers’ decision process. Those factors are as follows: Social factors: Consumer’s wants, learning, motives etc. are influenced by opinion leaders, person’s family, reference groups, social class, and…

What is Marketing Environment?

What is Marketing Environment?

Subject: Marketing

The marketing environment represents a mix of the internal and external forces which surround an organization and have an impact on it, especially their ability to build and maintain successful relationships with target customers. The…

Demographic, Technological and Economic affect in Environments Marketing

Demographic, Technological and Economic affect in Environments Marketing

Subject: Marketing

Demography is the study of the characteristics of human populations. Today’s demographic environment shows a changing age structure, shifting family profiles, geographic population shifts, a better educated and more white-collar population, and increasing diversity. The…

Importance of Marketing Environment

Importance of Marketing Environment

Subject: Marketing

Marketing has acquired an important place for the economic development of the whole country. It has also become a necessity for attaining the object of social welfare. As a result of it, marketing is considered…

Differences Between Micro and Macro Environment

Differences Between Micro and Macro Environment

Subject: Marketing

Macro Environment is an outside issue that a company cannot manage, that has a direct persuade on the company’s decision making and strategies. Mainly the ‘big picture’ of the market, thus helps puts the analysis…

Factors of the PESTEL Analysis

Factors of the PESTEL Analysis

Subject: Marketing

The factors of the PESTEL analysis are the following: Political factors Taxation policy; Trade regulations; Governmental stability; Unemployment policy. Economical factors Inflation rate; Growth in spending power; Rate of people in a pensionable age; Recession…