Steps in the Process of Advertising
The following are the steps involved in the process of advertising: Step 1 – Briefing The advertiser needs to brief about the product or the service which has to be advertised and doing the SWOT…
Topics: Marketing Promotion
Advantages and Disadvantage of Newspaper Advertising
Advantages of Newspaper Advertising Most paid-circulation papers, both daily and weekly, reach the majority of homes in their primary city or town. Almost every home in the United States receives a newspaper, either at the…
Advantages and disadvantage of Television Advertising
Advantages of Television Advertising Television reaches very large audiences — usually much larger than the audience your local newspaper reaches, and it does so during a short period of time. Since there are fewer television…
Advantages and Disadvantage of Radio Advertising
Advantages of Radio Advertising Reach a Large Group of People Just like television, radio advertising has the ability to reach a very large group of people at the same time. You also have the ability…
Types of communication budget
Marketing starts with research, planning and strategic planning, all leading to the eventual communication of the company’s sales efforts. As small businesses grow, they often move from a single marketing department to creating separate advertising, public…
Trade-Oriented Sales Promotion
Trade-oriented sales promotion programs are directed at the dealer network of the company to motivate them to sell more of the company’s brand than other brands. It is also known as a push strategy, which…
Consumer-Oriented Promotion Tools
The consumer-oriented promotion tools are aimed at increasing the sales to existing consumers and to attract new customers to the firms. It is also called pull strategy. The consumer can take the benefit of promotion…
The steps in developing an integrated communication
An integrated marketing communication plan uses the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see a magazine ad or the company’s web page. An integrated…
Difference between public relation and publicity
Publicity and public relations are frequently wrongfully thought to be one and the same. Truth be told, publicity is only one part of public relations. Publicity concerns an organization, association or individual’s nearness in the…
Differentiate between marketing promotion and sales promotion
In any marketing plan, there is a clear relationship between marketing promotion and sales. Promotion incorporates not only sales but also advertising, online marketing, direct marketing and public relations to achieve a company’s communication objectives.…
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