Steps in the Process of Advertising
Marketing

Steps in the Process of Advertising

The following are the steps involved in the process of advertising: Step 1 – Briefing The advertiser needs to brief about the product or the…
Advantages and Disadvantage of Newspaper Advertising
Marketing

Advantages and Disadvantage of Newspaper Advertising

Advantages of Newspaper Advertising Most paid-circulation papers, both daily and weekly, reach the majority of homes in their primary city or town. Almost every home…
Advantages and disadvantage of Television Advertising
Marketing

Advantages and disadvantage of Television Advertising

Advantages of Television Advertising Television reaches very large audiences — usually much larger than the audience your local newspaper reaches, and it does so during…
Advantages and Disadvantage of Radio Advertising
Marketing

Advantages and Disadvantage of Radio Advertising

Advantages of Radio Advertising Reach a Large Group of People Just like television, radio advertising has the ability to reach a very large group of…
Types of communication budget
Marketing

Types of communication budget

Marketing starts with research, planning and strategic planning, all leading to the eventual communication of the company’s sales efforts. As small businesses grow, they often move…
Trade-Oriented Sales Promotion
Marketing

Trade-Oriented Sales Promotion

Trade-oriented sales promotion programs are directed at the dealer network of the company to motivate them to sell more of the company’s brand than other…
Consumer-Oriented Promotion Tools
Marketing

Consumer-Oriented Promotion Tools

The consumer-oriented promotion tools are aimed at increasing the sales to existing consumers and to attract new customers to the firms. It is also called…
The steps in developing an integrated communication
Marketing

The steps in developing an integrated communication

An integrated marketing communication plan uses the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see…
Difference between public relation and publicity
Marketing

Difference between public relation and publicity

Publicity and public relations are frequently wrongfully thought to be one and the same. Truth be told, publicity is only one part of public relations.…
Differentiate between marketing promotion and sales promotion
Marketing

Differentiate between marketing promotion and sales promotion

In any marketing plan, there is a clear relationship between marketing promotion and sales. Promotion incorporates not only sales but also advertising, online marketing, direct…
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