Marketing
Difference between personal selling and sales promotion
Personal selling is the promotional action conceded out by companies or sellers in which they present their product or service to a prospective customer and…
Marketing Promotion
Marketing
Difference between promotion and advertising
The following are the difference between promotion and advertising: Promotion: Definition: A Promotion usually involves an immediate incentive for a buyer (intermediate distributor or end consumer).…
Marketing
The tools of the marketing communications mix
Marketing is a broad business function that includes product research and development, merchandising and distribution processes and pricing, as well as communication or promotion. The…
Marketing
The major elements of Marketing Promotion Mix
There are five (sometimes six) main aspects of a promotional mix. These are: 1. Advertising Presentation and promotion of ideas, goods, or services by an…
Marketing
What is promotion and promotion mix
Promotion Promotion refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty. It is one of the four basic elements of…
Load More