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Marketing Promotion

Difference between personal selling and sales promotion
Marketing

Difference between personal selling and sales promotion

Personal selling is the promotional action conceded out by companies or sellers in which they present their product or service to a prospective customer and…
Difference between promotion and advertising
Marketing

Difference between promotion and advertising

The following are the difference between promotion and advertising: Promotion: Definition: A Promotion usually involves an immediate incentive for a buyer (intermediate distributor or end consumer).…
The tools of the marketing communications mix
Marketing

The tools of the marketing communications mix

Marketing is a broad business function that includes product research and development, merchandising and distribution processes and pricing, as well as communication or promotion. The…
The major elements of Marketing Promotion Mix
Marketing

The major elements of Marketing Promotion Mix

There are five (sometimes six) main aspects of a promotional mix. These are: 1. Advertising Presentation and promotion of ideas, goods, or services by an…
What is promotion and promotion mix
Marketing

What is promotion and promotion mix

Promotion Promotion refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty. It is one of the four basic elements of…
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