Marketing

Product Cost: One of the most important factors affecting price of a product or service is its cost. This includes the cost of producing, distributing…

Pricing in Marketing When a product is bought, some money is paid for it. This money represents the sum of values that consumers exchange for…

Labels Providing Information Required by Law: It is a significant task of labeling is to provide information required by law. For example, the constitutional warning…

Labels Help in Promotion of Products: A significant function of the label is to support in advertising or promotion of the products. A cautiously intended…

Significance of labels for Grading of Products: A label may be part of the package or it may be a tag attached directly to the…

Importance of Labels for Identification of the Product or Brand: Label is a part of product, which carries verbal information about the product or seller.…

Functions of Packaging As stated above, packaging performs a number of functions in the marketing of goods. Some of the important functions are as follows:…

Labelling A simple looking but important task in the marketing of goods relates to designing the label to be put on the package. Labels serve…

Specify Product Lebelling and with its Contents Label is used to give information about the brand, standard and other instructions along with manufacturer’s identification to…

Importance of Packaging Packaging has acquired great significance in the marketing of goods and services, because of following reasons: (i) Rising Standards of Health and…