Marketing

Marketing functions start by identifying the consumer needs and end with satisfying the consumer needs. The universal functions of marketing involve buying, selling, transporting, storing,…

The main approaches to study marketing are as follows: Commodity Approach Under this approach, the flow of goods from the producers to the consumers is…

Important Concept of Marketing Management Philosophies are as follows: Production Concept Those companies who believe in this philosophy think that if the goods/services are cheap and…

A marketing information system (MIS) consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing…

Holistic Marketing  The holistic marketing concept looks at marketing as a complex activity and acknowledges that everything matters in marketing. The holistic viewpoint follows that…

Strategic Business Unit (SBU): A Strategic Business Unit (SBU) is a unit of the company that has a separate mission and objectives and that can…

Entrepreneurial Values and Attitudes In a civilized society, qualities like honesty, truthfulness, cooperation, integrity etc are important for happy and healthy living. They are a…

Need for Autonomy: Entrepreneurial motivation Autonomy has two parts, which may be called ‘will’ and ‘ability’. The first part, will, is relatively straightforward in that…

Need for Achievement: Entrepreneurial motivation Entrepreneurial motivation is the procedure of transforming an ordinary individual to an influential businessman, who can generate opportunities and helps…

Need for Power: Entrepreneurial motivation Entrepreneurial motivation is the procedure of transforming an ordinary individual to an influential businessman, who can generate opportunities and helps…