Characteristics of Good Brand Name
Characteristics of Good Brand Name Choosing the correct brand name is not a simple assessment. What makes this judgment significant is the fact that once…
Business
Advantages of Branding to Customers Point of View
Advantages of Branding to Customers (i) Helps in Product Identification: Branding helps the consumers in identifying the products. For example, if someone is pleased with…
Advantages of Branding to the Marketers
Advantages of Branding to the Marketers: (i) Enables Marking Product Differentiation: Branding helps a firm in distinguishing its product from that of its competitors. This…
Important Terms Related to Branding
The various terms relating to branding are as follows: Brand: A brand is a name, phrase, symbol, icon, drawing or some permutation of them, used…
Branding Definition in terms of Marketer
One of the most significant decisions that a marketer has to take in the area of ‘product’ is in admiration of branding. Branding aims to…
Industrial Products
Industrial products are those products, which are used as inputs in producing other products. The examples of such products are raw materials, engines, lubricants, machines,…
Classification of Industrial Products
An industrial product is a good used by a company for business consumption. It is separate from a consumable good, which is purchased by individuals…
Characteristics of Industrial Products
The important characteristics of industrial products are given below: A limited number of Buyers When compared to customer and farming goods, the number of buyers…
Consumer Products in terms of Shopping Efforts
Consumer Products in terms of Shopping Efforts Involved A consumer product is any tangible product for sale that is used by a person or household…
Consumer Products in terms of Durability of Products
Consumer Products in Durability of Products A consumer product is any tangible product for sale that is used by a person or household for non-business…
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