Marketing

Niche marketing is sometimes a misunderstood term. Basically, niche marketing refers to competing within a narrowly defined market segment with a specialized offering. In essence,…

Market segmentation offers the  following potential benefits to a business: Better matching of customer needs: Customer needs differ. Creating separate products for each segment makes…

Bases for Consumer Market Segmentation There is a number of variables involved in consumer market segmentation, alone and in combination. These variables are: Geographic variables…

GEOGRAPHIC SEGMENTATION In geographic segmentation, the market is subdivided on the basis of area. Region: Regional segmentation is made because regional differences exist in respect…

Demography refers to study for about the different aspects of the population. Markets can be divided into demographic factors like age, gender, education etc. The…

Market Segmentations used to divide a market into small groups with similar needs or behaviour who might require different products or marketing mixes. As a…

A mixture of several ideas and plans followed by a marketing representative to promote a particular product or brand is called marketing mix. Several concepts…

Marketing is the process in which advertisers attempt to create profitable relationships with consumers while establishing a profit for their goods or services. In addition…

Marketing functions start by identifying the consumer needs and end with satisfying the consumer needs. The universal functions of marketing involve buying, selling, transporting, storing,…

The main approaches to study marketing are as follows: Commodity Approach Under this approach, the flow of goods from the producers to the consumers is…