Marketing

Packaging refers to the procedure of designing the package such as containers, wrappers, etc.  It plays a very important function in the marketing achievement of…

Packaging in Marketing One of the most significant developments affecting the business world in recent years has been in the area of packaging. The reason…

Advantages and Disadvantages of Good Brand Name Advantage: Branding helps the company in charging a eminence price for their product because a good brand guidelines…

Characteristics of Good Brand Name Choosing the correct brand name is not a simple assessment. What makes this judgment significant is the fact that once…

Advantages of Branding to Customers (i) Helps in Product Identification: Branding helps the consumers in identifying the products. For example, if someone is pleased with…

Advantages of Branding to the Marketers: (i) Enables Marking Product Differentiation: Branding helps a firm in distinguishing its product from that of its competitors. This…

The various terms relating to branding are as follows: Brand: A brand is a name, phrase, symbol, icon, drawing or some permutation of them, used…

One of the most significant decisions that a marketer has to take in the area of ‘product’ is in admiration of branding. Branding aims to…

Industrial products are those products, which are used as inputs in producing other products. The examples of such products are raw materials, engines, lubricants, machines,…

An industrial product is a good used by a company for business consumption.  It is separate from a consumable good, which is purchased by individuals…