Advantages of a business letter

Here you will get about Objectives or importance or advantages of the business letter. The advantages of the business letter are given below:

  • Exchange business related information

The letter is the best media for exchanging information. Businessmen can easily exchange information related to business activity.

  • Convey information

The basic purpose of any business letter is to convey information regarding business activities. Information can be transmitted through a business letter to customers, suppliers, debtors, government authorities, financial institutions. bank and insurance companies and to any other parties related to the business.

  • Find the new sources of product

A business letter can help to find the sources of a new product at home and abroad.

  • Expand markets

By means of a business letter, a producer can easily create the market for this product. Through goodwill messages and through circular letters existing market can be expanded.

  • Establish business relationship

Another important purpose of the business letter is, it helps to establish mutual relationship with the customers, suppliers and with the other interested parties.

  •  Low cost

As a media of communication writing a letter is very cheap than those of others. The other forms of communication are too expensive for a small firm to bear.

  • Building goodwill and image

An excellent business letter increases the goodwill of the business In this electronic era messages can be sent within few seconds through electronic media but a well-decorated business letter has its own importance in creation positive image of the company.

  • Maintaining records and references

Business letters are also used to maintain documentary evidence. A business letter acts as a proof document which is completely absent by other means of communication. Letters can be preserved for future reference.

  • Maintaining the secrecy

A business letter maintains the secrecy of both the buyers and the sellers on business affairs.

  • Save time

A business letter saves the valuable time of both seller or sender and buyer or receiver.

  • Easiest

A business letter is the easiest, safest and the most convenient means to transmit at any place.

  • Credit business

It is quite impossible to contract credit business without a business letter. A business letter plays a vital role in credit trade which is a common figure in the business world.