Features of Motivation in in Directing Management

Features of Motivation in in Directing Management

Features of Motivation: In business context, motivation means the process of making subordinates to act in a desired manner to achieve certain organizational goals. t is the process of creating willingness among the employees to do work in the best possible way. It is the act of inspiring employees to devote maximum effort to achieve organizational objectives.

The analysis of various definitions and viewpoints on motivation reveals the following features of motivation:

Motivation is an internal feeling. The urge, drives, desires, aspirations, striving or needs of human being, which are internal, influence human behavior. For example, people may have the urge for possessing a motorbike, comfortable house, reputation in the society.

Motivation produces goal directed behavior. For example, the promotion in the job may be given to employee with the objective of improving his performance.

Motivation can be either positive or negative. Positive motivation provides positive rewards like increase in pay, promotion, recognition etc., Negative motivation uses negative means like punishment, stopping increments, threatening etc. which also may induce a person to act in the desired way.

Motivation is a complex process as the individuals are heterogeneous in their expectations, perceptions and reactions. Any type of motivation may not have uniform effect on all the members.