Business

Commonly used Sales Promotion Activities Rebate: Offering products at special prices, to clear off excess inventory. Example, a car manufacturer’s offer to sell a particular…

Sales promotions are vital for companies to increase sales and protect their brand names. While sales promotion is an influential and effectual technique to produce…

Advantages of Sales Promotion Sales Promotion stimulates in the consumers an attitude towards the product. It creates a better incentive in the consumers to make…

Aristotle’s Communication Model There are many models of communication developed by noted theorists of different disciplines. Among the theorists, Aristotle, Lasswell, Shannon, Weaver, McLuhan, McLuhan,…

Meaning of Two-way Communication Two-way communication occurs when the receiver sends response or feedback to the sender’s message. In the two-way communication process, the sender…

Importance of Two-way Communication Two-way communication is the complete communication process. In this communication, information flows from sender to receiver and response of the receiver…

Causes of Poor Feedback Feedback is an essential component of communication process. Without feedback, none can ensure the effectiveness of communication. However, in some cases,…

Principles of Feedback Feedback is the response of receiver concerning the message he received. It is an essential element of two-way communication. Feedback can be…

Importance of Personal Selling to Businessmen Personal selling plays a very important role in the marketing of goods and services. The importance of personal selling…

Importance of Personal Selling to Customers Personal selling plays a very important role in the marketing of goods and services. The importance of personal selling…