Business

Characteristics of Shopping Products, Specialty Products, and Convenience Products Shopping Products These products are a consumer product that the purchaser regularly compares on attributes such…

Role of Marketing in Economy Marketing plays a important function in the progress of an economy. It acts as a medium in the economic growth…

ELEMENTS OF MARKETING MIX A mixture of some ideas and strategy followed by a marketing representative to promote a particular product or brand is called…

Product in Marketing Concept In common vernacular, the word ‘product’, is used to submit only to the substantial or tangible attributes of a product. For…

Storage or Warehousing: A warehouse may be defined as a place used for the storage or gathering of goods. The function of storage can be…

Marketing is a unique and separate entity. Most aspects of your business depend on successful marketing. The primary role of marketing is to attract, retain…

Role of marketing in a Company The present theory of marketing plays a significant role in achieving the objectives of a firm. It emphasizes that…

Promotion: Promotion of products and services involves informing the consumers about the company’s product, its features, etc. and persuading them to buy these products. The…

Physical Distribution: Managing physical distribution is very vital function in the marketing of goods and services. The physical distribution considers many sales distribution channels, such…

Transportation: Transportation involves physical movement of goods from one place to the other. It is the indispensable function of marketing. As usually the users of…