Business

The Selling Concept proposes that consumers, be individual or organizations will not buy adequate of the organization’s products unless they are convinced to do so…

Marketing is a branch of management that tries to plan strategies that will construct cost-effective and profitable relationships with target customers. The marketing conception relies…

Difference between Marketing and Selling Marketing refers to a large set of activities of which selling is just one part. For example, a marketer of…

In order to achieve desired exchange outcomes with target markets, it is significant to decide what philosophy or thinking should conduct the marketing efforts of…

Production Concept is the oldest of the concepts in business. It holds that consumers will prefer products that are widely available and inexpensive. In order…

Managerial Procedures for Marketing Involves Before Marketing Involves and planning process that seeks to establish a clear direction and unified purpose for all marketing efforts.…

Marketing management means administration of the marketing role. In other words, marketing management is defined as the procedure of overseeing and planning new product development,…

Marketer refers to any person who takes extra dynamic part in the procedure of exchange. A person whose duties contain the classification of the goods…

In fact, everything from goods to services to human beings to events can be marketed. A product is a ‘bundle of utilities’ or ‘source of…

Exchange Mechanism: The procedure of marketing works through the exchange instrument. The individuals (buyers and sellers) obtain what they need and want through the procedure…