How to Create Customer Value? Customer Value: The procedure of marketing facilitates the exchange of products and services between the buyers and the sellers. The buyers, however, make buying decisions…
How to Create Market Offering? Creating a Market Offering: On the part of the marketers, the attempt involves the creation of a ‘market offering. Market offering refers to a absolute…
Need and Want: Marketing Feature Need and Want important features of marketing: Marketing involves study to find out what consumers need or want and promotions to transmit to them how…
Marketing Definition The term marketing has been described by different people in diverse ways. Marketing are activities of a company connected with buying and selling a product…
What is Market? In the traditional sense, the term ‘market’ refers to the place where buyers and sellers gather to enter into transactions involving the exchange of goods…
Where do Companies do their Business: Markets or in Society? It is an undoubted reality that a company’s endurance does not depend upon its customers only, but a varied set of stakeholders like the government,…
Advantages and Disadvantages of Management Audit Management audit refers to the efficient evaluation of the general performance of the management of an organization. The purpose is to review the efficiency and…
Managerial and Business Advantages of Management Information System Management Information System (MIS) offers the following advantages to the managers: MIS helps businesses optimize business procedures, address information needs of employees and diverse stakeholders…
Management Information System for Business Management Management Information System (MIS) is a broadly used and applied term for a three-resource system required for effective organization management. A decision-maker requires up-to-date, accurate…
Steps of Program Evaluation and Review Technique Program Evaluation and Review Technique (PERT) is an important network technique useful in planning and controlling. The main goal of PERT is to reduce the…