Marketing
What is a product?
A product is an item given for sale. A product can be a service or an item. It can be physical or in virtual or…
Product and Service Classification
Marketing
The product development process
Developing a new product shouldn’t feel like you’re fighting in the dark. There’s an easier way. What you need is a structured road-map that gives…
Marketing
Types of consumer products
A consumer product is a product bought by final consumers for personal consumption. But not every consumer product is the same. Four different types of…
Marketing
Differences between industrial product and consumer product
A good is something which is tangible or which can be seen which is different from service which cannot be seen. Goods can be classified…
Marketing
The stages of product life cycle
According to PHILIP KOTLER “The product life cycle is an attempt to recognize distinct stages in sales history of the product.” The product life cycle…
Marketing
Product Levels
Theodore Levitt proposes that in planning its market offering, the marketer needs to think through 5 levels of the product. Each level adds more customer…
Marketing
Define product, product line and product mix
Product A product is an item offered for sale. A product can be a service or an item. It can be physical or in virtual…
Marketing
Difference between Core Product and Augmented Product
Difference between Core Product and Augmented Product are: Core Product The CORE product is NOT the tangible physical product. You can’t touch it. That’s because…
Marketing
What are the major considerations in constructing a company’s product mix?
Product mix or Product Assortment refers to the number of product lines that an organization offers to its customers. A product line is a group…
Marketing
Define Product Line
Expanding a product line is an important growth strategy for small businesses that want to increase revenue or market share. A product line is a…
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