Industries like real estate, automotive and financial services have long and offline sales cycles and digital advertising may not perform well in these areas. With low conversion rates and real-world resources offline, advertisers are tempted to buy leads and clicks, which can increase the cost of customer acquisitions. People are browsing but they basically end up buying offline. In a fresh start, Tommy plans to address this issue by processing user behavior on a company’s website (using a tracking pixel incorporating AdIP and CRM) on the company’s website to help reach more customers in an ecommerce business.
It has now risen $1M of seeds from investors, including Begin Capital and Fistich Leadership Fund. Founded by Konstantin Byandin – Veteran Director of Digital Marketing and Technology at Compass and Chief Marketing Officer of Weight, Amazon of Russia – competes against similar Adtech companies such as Tommy Adretak, Sosiyara, Metotis, Aletix and Postclick.
However, Byandin says the difference is that Tommy “focuses, on offline conversions and works with multiple ad channels like Facebook, Instagram and Google.” Byandin says: “Real estate companies would love to earn online ads to sell their products but it can be very expensive and difficult. People like to browse but rarely convert and most of its transactions take place offline. So real estate clients don’t know how to adapt to their actual buyers. Tommy uses machine learning to analyze how actual buyers browse the website and optimize ad campaigns toward conversions.
The background to all of this is that with Apple shutting down IDFA, Google plans to remove third-party cookies from its Chrome browser, and the latest iOS 14.5 update allows users to opt out of “personalized ads.” Is going to be, tommy is part of this new wave of AdTech, Byandin says. The background to all of this is that with Apple shutting down IDFA, Google plans to remove third-party cookies from its Chrome browser, and the latest iOS 14.5 update allows users to opt out of “personalized ads.” Is going to be, tommy is part of this new wave of AdTech, Byandin says.
