The following are the difference between promotion and advertising:
- Definition: A Promotion usually involves an immediate incentive for a buyer (intermediate distributor or end consumer). It can also involve disseminating information about a product, product line, brand, or company.
- Price: Not very expensive in most cases.
- Suitable for: Small to large companies.
- Sales: Directly related to sales.
- Example: Giving free products, coupons etc.
- About: A type of marketing tool.
- Purpose: Increase sales.
- Result: very Soon.
Advertising:
- Definition: One-way communication of a persuasive message by an identified sponsor, whose the purpose is the non-personal promotion of products/services to potential customers.
- Price: Expensive in most cases.
- Suitable for: Medium to large companies
- Sales: Assumption that it will lead to sales.
- Example: Giving an advertisement in the newspaper about the major products of a company
- About: A type of marketing tool.
- Purpose: Increase sales, brand building.
- Result: Slowly.
