Some Common Functions of Communication
Communication is a distinct field that has some distinct objectives. To achieve those objectives, communication performs numerous functions. Some of its major functions are as follows:
(i) Informing: The primary function of communication is informing messages to others. It can be done verbally or non-verbally. Verbal massages may be either oral or written. On the other hand, non-verbal message can be sent through body language, gestures, posture etc.
(ii) Persuading: Another important function of communication is persuading one party by another. In business, management persuades the employees to ensure that employees perform their jobs in a way management desires. In the same way, employees persuade management so that management accepts their ideas, opinions and suggestions. Organizations also communicate with external stakeholders to persuade them.
(iii) Solving problems: Problems are common to every business. A business faces lot of problems in its day-to day operations. Success of business depends on timely solutions of those problems. Solution of these problems is impossible without proper communication with the concerned parties.
(iv) Reducing misunderstanding: In absence of communication, misunderstanding, distance, conflict, controversies etc may arise in the organization. Communication helps to overcome and avoid these misunderstanding, conflict and controversies.
(v) Helping in decision making: Management is nothing but making decisions. For making decision, management needs information. The function of communication is to supply relevant information to the management in time so that they can make appropriate decision.
(vi) Improving labor-management relationship: There is no alternative to good labour-management relationship for achieving organizational goals. Therefore, an important function of communication is to improve labor-management relationship. Communication helps both parties to express themselves and create an atmosphere of cooperation.
(vii) Creating relationships with external parties: Communication creates relationships not only with internal parties but also with the external parties like customers, suppliers, investors, general community, and government. Communication with these external parties is the key for survival of an organization.
(viii) Integrating various decisions and departments: Attainment of organizational goals requires integration and coordination of activities performed by various individuals, groups and departments. Management can integrate and coordinate those divisions and departments by building communication network within the whole organization.
