The role of media
Media is the means through which a large number of people receive information and entertainment. There are many kinds of media such as radio, television, Internet, magazine, newspaper etc. All the media play important role for progress, peace and cooperation among the countries. Radio plays an important role in our life. We can listen to the news, features, songs, dramas and different types of government programmes and circulars. In the same way television telecasts such programmes live. We also can see debates, talk show etc. Magazines publish different important articles on current issues. The media focuses in bringing details of all major political situations, decisions and scenarios. Hence people can better understand their rights and make better decisions. The readers can know about the fact of the time and learn literature by reading magazines. Like magazines, newspapers also play a most important role in publishing daily news of home and abroad. Special supplements on various national and international occasions, sports news and advertisement for jobs, lost and found, tender notice, market price and financial reports are published in the newspapers. People are greatly influenced by the news received from any media. Almost all business concerns use the power of media to sell their products. They advertise in media for the enhancement of business purposes. Through media, we can know about social norms of ck different communities. We also can be aware of politics of home and abroad. Thus the world communities can act accordingly. All the media somehow or rather help us by giving news; information etc. and we can know, learn and develop us to keep pace with the developed countries.
The media has the power of educating people, the good and the bad. Since it affect the eyes, the ears and the mind simultaneously nothing can overcome the influence of the media. The media in the advanced society should perform a noble mission of enlightening people and discourage sectarian, communal and divisive trends. Any development in field of science, arts, technology, medicine, literature, we will lag behind if we are detached front media. So, as the citizens of the modern world, media must be part and parcel in our life.
