Business

Limitations of Communication Model Though communication model is useful in a variety of ways, it is not free from limitations. The limitations of using communication…

Importance of Consumer protection from Consumer’s point of view Consumer Protection has a broad program. It not only includes educating customers about their rights and…

Importance of Consumer protection from Business Point of view Consumer Protection has a broad program. It not only includes educating customers about their rights and…

Consumer Protection A consumer is said to be a king in a free market economy. Consumer protection means laws and policies designed to protect consumers…

Difference between Advertising and Personal Selling Advertising is an uncongenial, paid form of contact used by the marketers for the promotion of goods and services.…

Generic name refers to the name of the whole class of the product. For example, a book, a wristwatch and Car. Generic names cannot be…

Importance or Objectives of Communication Model Communication model has evolved to understand the communication process. It helps to understand the important aspects of communication. Some…

Functions of Communication Model The communication model refers to the visual representation of the communication process. The communication model performs certain functions in developing communication…

Publicity is similar to advertising, in the sense that it is a non-personal form of communication. Publicity in its simplest form is the means of…

Core Benefits of Publicity There are vital keys to the business benefits of publicity. Any marketing manager worth a king’s ransom will tell you that…