Business

7 C’s in Business Communication There are seven C’s in Business Communication which are also known as the guiding principles of communication. The seven C’s…

Factors Influencing the Meaning of Business Communication Communication is the exchange of facts, ideas, wishes and attitudes between or among persons. This exchange becomes fruitful…

Role of Communication in Management Communication and management are closely linked with each other. Communication is directly related to the basic management functions of planning,…

Promotion in Marketing Communication Promotion is the marketing term used to explain all marketing communications activities and includes individual selling, sales promotion, public relations, direct…

Disadvantages of Advertising in Marketing Communication The following are the major limitations of advertising as a tool of promotion: Adds to Costs: An organisation has…

Advantages of Advertising in Marketing Communication Advertising, as a medium of communication, has the following merits: Mass Reach: Advertising is a medium through which a…

Advertising in Marketing Communication Advertising is a type of communication through mass media, the firm will usually pay for this type of communication. Advertising is…

Promotion Mix in Marketing Communication Promotion mix refers to the combination of promotional tools used by an organization to achieve its communication objectives. Various tools…

Importance or Role of Business Communication Business communication occurs between two or more parties to exchange business related information. The success of business depends on…

Principles of Communication Principles refer to the proven guidelines that are followed in performing jobs so as to attain predetermined objectives. Success of organizations largely…