Disadvantages of Advertising in Marketing Communication
The following are the major limitations of advertising as a tool of promotion:
Adds to Costs: An organisation has to spend a large amount of advertising. It increases the cost of the products. To meet this expenditure, the price of the product is raised. No manufacturer pays for the advertising expenses out of his pocket.
Less Forceful: Advertising is an impersonal form of communication. It is less forceful than the personal selling as there is no compulsion on the prospects to pay attention to the message.
Lack of Feedback: The evaluation of the effectiveness of advertising message is very difficult as there is no immediate and accurate feedback mechanism of the message that is delivered.
Inflexibility: Advertising is less flexible as the message is standardized and is not tailor-made to the requirements of the different customer groups.
Low Effectiveness: As the volume of advertising is getting more and more expanded it is becoming difficult to make advertising messages heard by the target prospects. This is affecting the effectiveness of advertising.