The term marketing has been described by different people in diverse ways. Marketing are activities of a company connected with buying and selling a product or service. Some people think that marketing is same thing as ‘shopping’. There are some other people who confound marketing with ‘selling’ and feel that marketing activity starts after a product or service has been produced. Actually Marketing generates the strategy that underlies sales techniques, business communication, and business development.
The two main types of marketing strategy are:
- Business to business (B2B) marketing
- Business to consumer (B2C) marketing
Traditionally marketing has been described in terms of its functions or activities. It includes advertising, selling and delivering products to people. In this respect, marketing has been referred to as performance of business activities that direct the flow of goods and services from producers to consumers.
- Focus on the target population
- Test your audience
- Consider marketing strategies
- Evaluate those strategies
